Facebook Marketing for Restaurants
1. Attract new customers & build relationships: Facebook marketing is a great way to attract new customers to your restaurant. For example, you could offer exclusive deals and coupons only available to new customers. Another idea is to find fun and engaging ways to get them actively involved on your Facebook page. Subway, for example, lets people build their own unique Subway sandwich through their page. Encourage Fans to participate by adding their own photos and videos or responding to your polls.
2. Expand your online presence: When people search for a new restaurant to try in the area, they turn to the Internet. A Facebook page for your restaurant provides yet another way for consumers to find you online and could potentially improve your rank in search engine results.
3. Provide useful content for your target audience: Your Facebook page is a great place to put information customers find useful, such as interactive maps to the restaurant, holiday hours and links to buy gift cards. It’s also the perfect place to provide content not likely to be included on your restaurant’s website, such as daily deals, nutritional information and even upcoming events. More specifically, use your restaurant Facebook page to provide content targeted to your specific audience. For example, if your restaurant is more high-end, you could include interesting information on the various wines you offer, such as the areas from which they come, the grapes they’re made with and suggestions for food pairings.
4. Inform product offerings: Facebook is a great source for restaurants looking to conduct informal market research. It’s an easy (and inexpensive) way to ask customers what they think of your products and what suggestions they have for new products.
5. Promote new and existing products: Through Facebook marketing, you can post new product announcements along with photos of the new dish for added effect. People are very visual, so another great idea is to post videos of some of your more tantalizing dishes being made.
These are just a few of the countless benefits of Facebook for restaurants and why it should be an integral part of your overall marketing strategy. How is your restaurant using Facebook marketing?