Google Plus Business for Restaurant
The goal of any social media site is to attract new customers and grow the business.
Google plus for Restaurant, Local listing has taken over what was previously Google Places, is now Google’s online review and recommendations aggregator, pairing up with Zagat restaurant reviews. The tool has already racked up more than 100,000 participating businesses and is a critical player in using social media to gain customers. Google+ Local gives users ways to interact with restaurants and their friends and circles, as well as allowing restaurants to interact with customers. Google+ Local is now a critical part of any marketing strategy for restaurants. By using this tool effectively, restaurants can build a fan base and use their happy customers to spread the word about their dining experience, as well as reach out to potential customers and collect reviews.
One of the hardest parts of trying to use social media to interact with current and potential customers is finding your target audience online. By this, we mean people in your area who would enjoy your business. Sometimes, it can be a guessing game, but Google+ for Restaurant Local makes it easier. Because you can interact on Google+ with customers by having contests on new menu items or asking for opinions on certain dishes or other aspects of the restaurant, you can build a following of customers invested in your business to some degree. Google+ Local helps take this a step further by allowing those invested customers to review and refer your restaurant to friends in their circles. This helps keep your restaurant promoted locally, and from the one place that people are most likely to trust- their friends.
Google+ for restaurants works the same way. The goal is to grow your business. In order to do this you’ll need to offer something your current customers and fans will want to share with their friends, family and peers. That “something” to share is almost always content.
Content can include:
- Blog posts
There are no limits to the cool things you can share on Google+. The one point to understand, though, is that you want to think of your restaurant website as the hub of all your online activity.
It’s good to make sure you originate content on your site. This way you own the content and no matter what happens to Google+ (or Twitter or Facebook) your content will always live and be accessible.
It’s also best to focus on building your audience around your own Web destination, which is your website. The idea to to get people from Google+ to your website and your restaurant location.