SEO for Restaurant Website
If you’re a restaurant owner in the year 2011, you need to do right by customers and the search engines by following a few search engine optimization basics. Yes, I know your core expertise is in making delicious food (and I thank you for that), but that good food is going to waste if no one can find it. There are starving children in Africa, you know?
Below are six search engine optimization best practices your restaurant Web site should follow:
Enough with the auto-play. Really.
I almost get it. Food is an experience and you’re trying to recreate that experience on your Web site with the help of some tunes. And because you’re so kind, you don’t even want to bother users by forcing them to hit the play button so set it to auto-play the moment they land on your site. Yep. Makes sense on paper.
Unfortunately, when implemented, it’s a horrible, horrible idea. And you need to stop doing it.
I can pretty much guarantee that NONE of your users get giddy over auto-play tunes blasting them in the face. Not only is it inconsiderate to out their food searching to the coworkers they purposely avoid going to lunch with, but it’s alarming to land on a site and have it start yelling at you. It’s also awkward when the music you choose makes people fear they landed on a p0rn site, instead of a food site. For most of us there is a subtle difference. As an example, I would have pointed you to Uncle Ricky’s Bagel Heaven, but, well, their site appears to be down. I think I’ve proven my point.
Restaurants should become familiar with the SEO processes in order to enhance their online status, which will subsequently enhance their primetime reservations. There are several ways a restaurant owner can conquer the SEO process and earn a spot among the hierarchy on the coveted first page of search results.
A restaurant’s website should always incorporate important and relevant keywords in various places. outlines numerous essential areas where keywords should be placed including: page titles, URLs, headings, and tags. Although keywords are crucial, always try to avoid overusing them; any magnified keyword density (10 percent and over) can result in banning your website from search engines.
Building links to your site shows that it has a significant online presence. Search engines look for how many websites link to your site; they view these links like votes or recommendations. If another site links to your site that means it likes you and your website must be important.
Having more unique content is a boost for your restaurant’s website. Make certain you update your content regularly; steady new content is great, it shows your restaurant is moving forward. Furthermore, bold, italics, and font size are ways to emphasis the importance of keywords and phrases; but, do not overuse these features.